Privacy Policy - EMEDIAVC, Inc

EMEDIAVC brings together consumers who wish to be informed of special offers, promotions, new products, and other buying opportunities (collectively referred to as "Offers" below) with business clients who wish to identify and contact consumers who are most likely to be interested in what our clients have to offer. EMEDIAVC is concerned about consumers' privacy and respects the wishes of those consumers who don't wish to learn about such Offers. The purpose of this Privacy Policy is to give notice of:

• the types of information that EMEDIAVC collects
  
• from whom the information is collected
  
• how the information is collected
  
• how the information is used directly by EMEDIAVC
  
• what information EMEDIAVC shares with selected third parties and when
  
• security of the information collected
• how consumers can gain access to personally identifiable information about themselves and request deletion of that data from EMEDIAVC's records.
  

EMEDIAVC’s Privacy Policy complies with the CAN-SPAM Act, the federal Children's Online Privacy Protection Act, the California Privacy Protection Act, and the Direct Marketing Association (DMA) Privacy Promise.

This policy applies only to privacy policies at the EMEDIAVC site. Third party sites, including sites with which EMEDIAVC is affiliated, may have different privacy policies. EMEDIAVC is not responsible for the privacy policies of any site other than the EMEDIAVC site.

Data Collection

EMEDIAVC brings together data from various sources to help identify consumers who are more likely to respond favorably to the Offers of its business clients. This includes "Personally Identifying Information," such as first and last names, email addresses, and physical location addresses that EMEDIAVC and others collect directly from consumers. EMEDIAVC then correlates that information with other data, such as demographic information, geographic location, hobbies and purchasing preferences, obtained from other sources, which is maintained in personally identifiable form in combination with those consumer names and/or addresses. (All such categories of personally identifiable information and other information maintained in personally identifiable form are referred to below as "Categories.") EMEDIAVC does not include in its database such sensitive information as medical records, social security numbers, credit card numbers or credit history.

EMEDIAVC knowingly collects personally identifiable information only about consumers who have voluntarily given information about themselves by registering at a website (referred to here as "Registration Data"); and have been given clear and conspicuous notice that their electronic mail address or postal mail address or both could be transferred to third parties for the purpose of initiating commercial mail messages by electronic or postal delivery; and have chosen to accept those messages by affirmatively "opting in" or by electing not to "opt out" or by agreeing to accept those messages as a condition of participating in a website. Some of this Registration Data comes to EMEDIAVC from its own online relationships with consumers. Much of the Registration Data comes from other businesses who collect it through their own direct consumer relationships or who accumulate Registration Data that was collected from consumers by others; in each case, they must satisfy EMEDIAVC that the information they supply for the EMEDIAVC database meets these three criteria.

EMEDIAVC does not collect information online from consumers passively without authorization such as through the use of "cookies" and does not knowingly collect information from third party sources that has been collected online by such means.

EMEDIAVC does not knowingly collect personally identifiable information either directly or from third party sources relating to anyone under age 13 and takes reasonable steps to avoid including such information in the EMEDIAVC database.

Direct Use of Data by EMEDIAVC

EMEDIAVC takes Registration Data and combines it with data from other third party sources to create enhanced profiles of the consumers represented in its databases. These profiles may include characteristics described in the Categories above such as demographic information, geographic location, hobbies and purchasing preferences.

When a EMEDIAVC business client so requests in connection with a particular Offer, EMEDIAVC analyzes the profiles in its database to identify consumers with characteristics that make them seem more likely to react favorably to the Offer.

Disclosure of Data to Third Parties

EMEDIAVC does not disclose Registration Data or any other data from its database to third parties, subject to the following exceptions.

a) For Offers to be sent by postal mail and for occasional Offers to be sent by email, EMEDIAVC will give select business clients access to addresses of consumers with relevant characteristics. These clients will then send their Offers directly (or through a third party service). EMEDIAVC does not itself send Offers to consumers by postal mail.

b) On occasion, for particular Offers, EMEDIAVC will give select business clients contact information of consumers with relevant characteristics organized by select categories (such as age or geographic location). This allows the client to send a different communication to consumers in each category with respect to that Offer.

c) EMEDIAVC will disclose information in response to a legal subpoena or other legal process; or if reasonably necessary to protect the property, rights, or safety of EMEDIAVC, its clients, or the public.

d) EMEDIAVC will also disclose to its business clients and prospective clients, "aggregate data" that relates to groups of consumers who are not named or otherwise personally identified. (An example of aggregate data would be the number of consumers in the EMEDIAVC database with credit cards.) Our clients often use such data to analyze the success of their Offers.

EMEDIAVC shares data with companies that provide consumer products and services. There is virtually no limit to the variety of these companies, which include financial services providers, retailers, restaurateurs, pharmaceutical companies, educational institutions, automotive companies, travel companies and utilities.

Security

EMEDIAVC takes reasonable and appropriate measures to protect against unauthorized access, alteration, destruction or disclosure of data in the EMEDIAVC database.

Internally, we restrict employee access to personally identifiable information in our database on a "need to know" basis and strictly forbid any use of data that is inconsistent with this Privacy Policy. We will use all legal procedures at our disposal if any of these rules are violated.

Data Access and Requests to Change Information

Anyone can gain access to personally identifiable information in the EMEDIAVC database relating to him or her for the purpose of checking its accuracy, updating the information, or for any other lawful purpose.

Deletion from the EMEDIAVC Database

Once a consumer is removed from the active EMEDIAVC database by one of these means, we will not make any further use of personally identifiable information about the consumer, and will not subsequently give such information to our business clients for their use, in connection with Offers. Also, once removed, you will not be added back to our active database without your specific permission; we will permanently note your election to opt out in a file separate from our active database and as new data comes in, we will cross-match it with the separate file. Any further information about you that comes to us through our own efforts or a third party source will be kept out of our active database.

Changes to this Privacy Policy

We may change this policy from time to time. We may do so on our own initiative or in response to new legislation, or for other reasons such as a transfer of ownership of EMEDIAVC, Inc. to a different company with a different privacy policy.

Should this policy be amended, the amended policy will be posted in the Privacy Policy location at the EMEDIAVC site.

The date of each version of this privacy policy will be noted at the top of the Privacy Policy at the EMEDIAVC site. Our prior versions, and the dates of their use, will be stored in an archive accessible through the Privacy Policy location at the EMEDIAVC site.